Privacy Policy
This Privacy Notice explains how LS Electric America collects and uses your personal information in connection with its websites, applications, products, services, events, and experiences (collectively referred to as the “LS Offerings”).
LS Electric America Inc. (hereinafter referred to as the “Company”) complies with U.S. federal and state privacy laws, including the applicable data protection laws and related regulations. To safeguard the personal information of data subjects and address related concerns promptly and effectively, the Company has established and published this Privacy Notice on its website (https://www.lselectricamerica.com/).
The Company’s Privacy Notice may be amended in response to changes in laws, government policies, or internal regulations. In such cases, the Company will promptly notify users of the changes and ensure that they can easily access the updated information.
The Company’s Privacy Notice includes the following sections:
- Personal Information Items Collected and Used, Purpose of Collection, Retention/Use Period
- Provision and Sharing of Personal Information with Third Parties
- Delegation and Outsourcing of Personal Information Processing
- Exercise of Rights and Obligations by Customers and Legal Representatives and Remedies for Consumer Rights Violations
- Retention and Disposal of Personal Information
- Protection of Personal Information for Data Subjects Under the Age of 16
- Matters relating to the Installation, Operation, and Rejection of Automatic Personal Information Collection Devices
- Chief Privacy Officer and Contact Person, Responsible Department
- Measures to Ensure the Security of Personal Information
- Transmission, Processing, Storage, and Access of Information by Hostile Nations
This Privacy Notice describes how information, either provided or collected through the website on which this policy is posted, is processed. It also explains how information provided or collected through the Company’s applications on third-party websites or platforms is handled. The Company acts as the controller of the information provided or collected through the website on which this policy is posted, as well as through its applications on third-party websites or platforms.The Company places great importance on users’ personal information. We provide this Privacy Notice to inform you of how we use the personal information provided by users, the purposes and methods of its use, and the measures we take to protect it.
This policy has been in effect since 01/01/2025. If there are any changes (modifications, additions, or deletions) to this Notice due to changes in the Company’s policies regarding personal information protection, the updated policy will be announced via a notification on the Company’s website. If the changes are particularly substantial, individual notices may be provided through written communication, fax, or email. The Privacy Notice includes version numbers and revision dates to make it easy to identify updates.
Announcement Date: [01/01/2025]
Effective Date: [01/01/2025]
▶ Previous versions of the Privacy Notice can be found below.
– v.1 effective from 01/01/2025 to 12/31/2025 (Effective Date: 01/01/2025) (Click)
Personal Information Items Collected and Used, Purpose of Collection, Retention/Use Period
The Company collects the following personal information for the purpose of providing its services:
(1) Personal Information Items Collected
The personal information collected by the Company includes the following:
∙ Information Provided by the User
The Company may collect information directly provided by users
| Service Name | Purpose of Collection | Information Collected (examples) | Collection Method |
|---|---|---|---|
| Trainings | Responding to inquiries about registration/completion of Company-provided training and for sales activities |
|
Website |
| Contact Us/Get in Touch | Responding to inquiries and providing instructions *Quotes, general inquiries, service inquiries, etc. |
|
Website |
| Provision of LS Offerings | Processing LS Offering-related transactions, including registration, subscription, purchase, and payment |
|
Website, email, business card |
Provision and Sharing of Personal Information with Third Parties
The Company does not, in principle, provide users’ personal information to third parties. However, an exception can be made in the following cases:
– When the user has given prior consent
– When required by law or requested by investigative authorities following the procedures and methods stipulated by law for investigative purposes The Company processes personal information strictly within the scope specified in “1. Personal Information Items Collected and Used, Purpose of Collection, Retention/Use Period” and provides personal information to third parties only when the purpose of collection is confirmed as per contracts or policies.
If you do not consent to the overseas transfer of your personal information, you are advised to discontinue using LS services and request the deletion of your LS account.
Delegation and Outsourcing of Personal Information Processing
1) Unless required to retain the information by other laws, the Company will promptly dispose of personal information that is no longer required to be held, such as when the retention period has expired or the purpose of processing the information has been achieved.
2) When entering into outsourcing agreements, the Company includes provisions in the contract, as required by [relevant clauses], that prohibit the processing of personal information for purposes other than performing the outsourced tasks, technical and administrative protection measures, restrictions on further outsourcing, management and supervision of the subcontractor, liability for damages, and other related responsibilities. The Company monitors the subcontractor to ensure the secure processing of personal information.
3) If there are changes to the content of outsourced tasks or the subcontractor, the Company will promptly disclose such changes through this Privacy Notice.
Exercise of Rights and Obligations by Customers and Legal Representatives and Remedies for Consumer Rights Violations
Data subjects (or their legal representatives, where the data subject is a minor under the age of 16) have the right to withdraw their consent to the collection, use, and provision of personal information (terminate membership) at any time. Customers also have the right to request details about the specific personal information collected about them. In addition, customers can exercise their right to access, correct, delete, or suspend the processing of their personal information.Requests by data subjects to exercise their rights over their data should be submitted through the Contact Us section (link provided). Once submitted, requests will be forwarded to the relevant department, and a response will be provided within 45 days.
1) Data subjects or their legal representatives may exercise these rights online via the customer service portal or by contacting the Company’s Personal Information Protection Officer and relevant staff through written communication, phone, or email. The Company will act on such requests without delay.
2) These rights can also be exercised through an authorized agent, such as a legal guardian or a delegated representative. In such case, a power of attorney form (link provided) must be submitted.
3) Customers may, in accordance with the following applicable state laws, request access to or the suspension of the processing of their personal information:
– California Consumer Privacy Act (CCPA), Section 12. 1798.130: Notice, Disclosure, Correction, and Deletion Requirements
– Illinois Privacy Rights Act (HB5581), Section 20: Consumer Expectation of Privacy
– Texas Data Privacy And Security Act (TDPSA), Section 541.051: Consumer’s Personal Data
Rights; Request to Exercise Rights
However, certain services may be restricted to protect the rights of the data subject.
4) Requests for the correction or deletion of personal information cannot be granted if the information is required to be collected under other laws.
5) When responding to requests for access, correction, deletion, or suspension of processing, the Company will verify whether the requester is the data subject or their authorized representative.
6) If a data subject requests the correction of errors in their personal information, the Company will not use or provide the information until the correction is made. If the information has already been shared with a third party, the Company will notify the third party promptly to ensure the correction is made.
7) If the data subject or their legal representative withdraws consent (e.g., terminates membership), the Company will promptly dispose of the information unless its retention is required by relevant laws. Retained information will only be accessed or used for necessary purposes as specified in “Purpose, Categories, and Retention Period of Personal Information.”
Minors are not allowed to purchase LS Offerings. If you are under the age of 16, you may only use LS Offerings with the prior consent of your parent or guardian.Data subjects may appeal the Company’s decisions regarding their requests. In addition, they may seek resolution or consultation for personal information disputes through the Personal Information Dispute Mediation Committee or relevant state Attorney General offices. For further reporting or consultation on personal information breaches, please contact the following organizations:
| Responsible Organization | Contact Information (Hotline, Email) | Related Links |
|---|---|---|
| Federal Trade Commission (FTC) | 1-877-FTC-HELP (382-4357) | https://reportfraud.ftc.gov/ |
| California Department of Justice | PrivacyOffice@doj.ca.gov | https://oag.ca.gov/privacy/ccpa |
| Illinois Department of Justice | 815-967-3883 (Northern Illinois regional office) | https://illinoisattorneygeneral.gov/consumer-protection/ |
| Texas Department of Justice | (800) 621-0508 (Consumer Protection Hotline) | https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint |
Retention and Disposal of Personal Information
1. Retention
1) The retention period for the Company’s data is determined in accordance with the applicable laws and internal policies. If there is a legal obligation to retain certain personal information, the Company will store such information. In such cases, the Company will store such information solely for the purpose of ensuring compliance.
2) When a specific retention period cannot be identified, the general retention period is set at 365 days (1 year).
2.Disposal
1) Unless required by other laws, the Company will promptly dispose of personal information that is no longer needed, such as after the retention period has expired or the purpose of the information’s collection has been fulfilled.
2) If the retention period agreed upon by the customer has expired or the purpose of collecting the information has been fulfilled, but the information must still be retained due to legal obligations, internal policies, or information protection reasons (as outlined in the “Retention and Use Period”), the information will be transferred to a separate database (DB) or stored in a different location (e.g., a secure document file for physical records). Information moved to a separate DB will not be used for purposes other than those legally permitted.
3) Personal information stored in electronic file format will be permanently deleted in a manner that will prevent its future recovery. If technical limitations make permanent deletion challenging, the data will be processed in accordance with [relevant clauses] to ensure it cannot be recovered. Personal information stored in paper form will be shredded or incinerated to ensure its proper disposal.
- The Company will also take reasonable steps to ensure that personal information is rendered irrecoverable by converting it into a form in which it is no longer identifiable, considering factors such as time, cost, and available technology.
Protection of Personal Information for Data Subjects Under the Age of 16
The Company does not, in principle, collect information from minors under the age of 16 or the equivalent minimum age specified in the applicable laws in respective jurisdictions (including children). The Company’s websites, products, and services are broadly intended for use by the general public. To prevent access by minors, the Company implements age-restriction features on its websites and applications, ensuring that personal information from minors is not collected through these measures.
Matters relating to the Installation, Operation, and Rejection of Automatic Personal Information Collection Devices
1) Purpose of using cookies
The Company uses cookies, pixels, and similar technologies (hereinafter referred to as “cookies”) to recognize browsers or devices, identify interests to provide personalized services, store and retrieve user information, and offer essential functions and services. Cookies are also utilized for the following purposes:
- Ensuring secure recognition when logging in to the Company’s products and providing tailored recommendations to users, analyzing the frequency and duration of visits by members and non-members to understand user preferences and interests, which are used as metrics for targeted marketing and service improvements
- Monitoring participation levels and visit frequency for various events hosted on the website to offer differentiated opportunities and provide personalized information based on individual preferences. Tracking user preferences such as language and layout configurations
- Conducting investigations and performing diagnostics to improve the Company’s offerings
- Preventing fraudulent activities
- Enhancing security measures
- Reporting. Measuring and analyzing the performance of the Company’s offerings Some LS Electric America cookies are deleted at the end of a browsing session, while others persist across sessions. Essential cookies remain on the user’s device for up to 365 days after their last visit to the site. Other cookies can also remain for up to 365 days following their last use.
2) Information collected through cookies Examples of the information automatically collected through cookies include:
- Information related to network and connection, such as the IP address and internet service provider used to connect the user’s computer or other devices to the internet
- Information related to the user’s computer and device, including application and browser type and version, browser plugin type and version, operating system, and time zone settings
- User preferences such as layout, text size, default settings, and color configuration• Event timestamps, event categories, and referring URLs for each user
- The location of the device or computer
- Information related to authentication and security
- Information related to interactions with content, such as the duration and frequency of simultaneous streams and downloads, and playback details
- URL clickstreams through the Company’s website (including date and time) and LS Electric America offerings, content viewed or searched by the user, page response times, download errors, and page interaction data (e.g., scrolling, clicks, mouse-overs)
3) Installing, operating, and rejecting cookies
The Company employs cookies to enable certain essential and beneficial features, provide users with optimized information by understanding their visit and usage patterns for each service and website, and ensure their secure access status. Users have the option to choose whether cookies are installed in their web browser settings. Users can configure their web browser to allow all cookies, to notify the user each time a cookie is stored so that the user can choose to accept or reject it, or to block all cookies. Please note that blocking certain types of cookies may negatively impact your experience while using the site.
4) Browser Settings
Users can manage browser cookies through their browser settings. Most browsers include a “Help” feature that provides instructions on removing cookies from the user’s device, preventing the browser from accepting new cookies, notifying the user when a new cookie is received, disabling cookies entirely, and understanding when a cookie expires. For details on available privacy settings, refer to your browser’s support site. Here are some examples of how to configure settings in commonly used browsers:
- How to change settings
o Microsoft Edge: At the top of the web browser, navigate to Settings > Cookies and Site Permissions > Choose how cookies are handled
o Google Chrome: At the top of the web browser, go to Settings > Privacy and Security > Cookies and other site data > Choose how cookies are handled Blocking or rejecting certain cookies through adjusting browser settings may prevent users from accessing specific services requiring account login, and some features and services may not function properly. Users may need to manually adjust their preferences or settings each time they visit the LS Electric America website. If the browser includes Intelligent Tracking Prevention (ITP), specific preferences for the Company’s website may be repeatedly reset. These resets are managed by the browser, not the Company.
When using the Company’s products and services, approved third parties may also set cookies. These third parties use cookies to deliver content or perform services on behalf of LS Electric America. The following is a list of third parties that may install cookies when users engage with the LS Offerings. Users can review the privacy policies on these parties’ sites to learn more about how they use information collected through cookies. In addition, third-party features may be included on the Company’s site, and using these features may result in third-party cookies being a set. For example, videos from the Company’s official YouTube channel may use YouTube’s Privacy Enhanced Mode. Clicking on chat links or video players may result in cookies being installed on the user’s device.
Chief Privacy Officer and Contact Person, Responsible Department
The Company operates a customer service channel for smooth communication regarding personal information protection. If you have any inquiries, you can contact us through one of the following methods:
Main Line : 800-291-2941 (toll-free)
Email: privacy@iselectricamerica.com
Department for Receiving and Processing Requests for Personal Information Access (link)
– Department Name: Personal Information Processing Department
– Contact Person: Ryan Yoo, Deokho Kim
– Chief Privacy Officer (CPO): Changjae Jeong
Customers may make requests related to personal information protection, including inquiries, complaints, damage remedies, and access requests, while using the Company’s services (or business). Such requests should be directed to the Department for Receiving and Processing Requests for Personal Information Access, as specified above. The Company will promptly respond to and handle all customer inquiries.
> Please note that emails sent regarding matters unrelated to personal information protection, complaints, or damages may not receive a response or be processed. In addition, any unsolicited commercial emails sent without prior consent from the responsible personnel may be reported to the relevant authorities for appropriate action.
Measures to Ensure the Security of Personal Information
The Company applies the following technical and administrative measures to ensure the security of customers’ personal information and prevent its loss, theft, leakage, alteration, or damage during processing.
1) Technical Measures
1. Personal information collected through the Company’s website is encrypted in the database (DB) according to internal policies, and access to the DB is controlled.
2. Users’ personal information is transmitted through an encrypted communication channel (SSL)
3. Important information such as users’ passwords is stored in an encrypted format.
2) Administrative Measures
1. Establishment of a Personal Information Management System: The Company has established and operates an internal personal information management system to securely manage personal data.
2. Management of Personnel Who Handle Personal Information: Employees handling customers’ personal information are required to sign confidentiality agreements and undergo personal information protection training at least once per year. This ensures they understand the importance of safeguarding customer information and are equipped to manage it securely. In addition, by managing the access rights of personnel who handle personal information, the Company minimizes unnecessary exposure to or access to customers’ personal information.
Transmission, Processing, Storage, and Access of Information By Hostile Nations
The Company does not transmit, process, store, or grant access to information in nations designated as hostile by the Department of Commerce. In compliance with national laws that classify specific countries as hostile, the designated department regularly reviews updates to ensure that personal information held by the Company is not transmitted, processed, stored, or accessed in such countries. These updates can be reviewed at the link provided (Section 7.4 of title 15, Code of Federal Regulations or subsequent regulations).
